Voice overs can provide a great opportunity for businesses to be remembered and add a new dimension to your marketing stategy.
Does your business have a website? Do you have images on your site? In general images are used as a way of supporting your website content so that visitors can quickly and easily grasp what your business ‘message’ is. In this way images are a huge marketing tool as visitors can recognise what your business offering is immediately, be it a jumper, a box of chocolates or a car. The use of images brings a website to life and keeps visitors interested in what you have to say by supporting the core elements of the site. So whether you are selling products or introducing a service, images are a valuable asset. Ask a web designer why good photographs make a great website and they will tell you that it makes your product or service look more professional and this in turn reflects on how your business is perceived..
On the same theme have you considered the advantages of introducing sound to your website? Perhaps you want to introduce a piece of software you have written, explain how a machine works or introduce a new service you are offering your customers that can save time and money. By using a ‘voice over’ you will be able to help support the content that has painstakingly been written to explain all about your business. The ‘voice ‘ can help explain, simplify, and reinforce your business message. More than that it can welcome, support and guide visitors to give them an improved experience. It could encourage them to remain on your website for longer and ultimately lead to a sale, enquiry or telephone call. What better invesment than that?
When considering the type of voice you require it is best to consider who your customer is. For example if you are selling baby products then the sound may be childrens music and laughter and perhaps a ‘mummy’ voice which is sweetness and light, happy and cheerful. If you were selling engineering parts then a male voice might be more appropriate. For a corporate introducing their latest software a professional business like mature male or female voice might fit the bill.
Voice overs are available from a range of backgrounds and ages meaning your business can invest in just the right sound. Investing in quality sound and images for your website, corporate video or podcast can ensure that your business message is clear and relevant to it’s marketplace. Keep up the branding by having the identical voice on your telephone answer machine in the office or same music theme as your hold music. Just like a whif of perfume or after shave can remind you of a friend or lost love, music can bring back fond memories, voice overs remind you of products or adverts. So use the power of voice overs to reinforce your business message and help your customers remember you!
Businesses investing in voice over can expect to pay either by the hour or fixed price based on completed piece of narrative.
